Percy the penguin is a fun character that allows CIBC clients can be familiar with and relate to, which make the use of animations a great tool to address the many changes that may come with new banking technologies. I have worked extensively on numerous CIBC Animations, overseeing art direction, ideation, storyboarding and animation. When creating animations for CIBC products (mobile banking apps, new accounts, service updates), we aim to deliver key messaging in a fun yet assuring way.
See below to view an example of one the many animations I've worked on for CIBC.
I find storyboards to be crucial in creating animations, as they map out every aspect of the script, and help clients understand and visualize each scene and action.
See below for an example of storyboards for the animation above.