J Motion
j motion

Animation, Social | Cholula

Client: Cholula Hot Sauce
Agency: FUSE Marketing

Art Direction, Animation, Design, Illustration

Cholula-isms: Only true Cholula Fans get it

Cholula fans are truly passionate about hot sauce. So much so that they just can't help but shout-- or tweet it-- from the rooftops.
Presenting Cholula-isms: a series of 10 animated tweet memes that illustrate the quirks of being a Cholula warrior.

The series yielded up to a 226% increase in reach and view completion rates, gaining new Cholula followers and
re-inforcing the love from existing fans. The content beat out industry benchmarks across all platforms, including Facebook, Twitter, Instagram and SnapChat.

To see the full series, click here.